Helps first-time creators go from "I have an opinion" to "I just posted my first video", not by telling them what to say, but by helping them figure out what they already think.
95% of TikTok users never post. The instinct is to call that a confidence problem, but it's surprisingly not!
Through user research with daily TikTok consumers who've never posted, the consistent finding was: "I know what I think. I just freeze when I try to say it."
That's not a confidence gap. It's not a content gap (which is what AI script generators assume). It's an articulation gap, the thoughts are there, they just can't get organized when the camera turns on.
B=MAT framing:
Creator Prep solves for ability.
My first version focused on the recording step.
The idea: detect when creators freeze mid-recording, and use AI to nudge them forward.