A VP of Sales buys Rox for their team.
60+ sellers start using it daily.
And then those sellers ask their leadership: "How early are these guys? Can I invest?"
This is not normal B2B adoption. This is sellers becoming champions.
But the (multi) million dollar question is: How did Rox get here?
When a VP buys enterprise software for their sales team, there's a hidden gap that kills most products:
The VP bought it. But the VP won't use it daily. The sellers will.
This creates B2B's hardest activation challenge:
| VP's World | Seller's World |
|---|---|
| Board pressure to hit quota | Already hitting quota |
| Pipeline gaps to fill | Already have a workflow |
| AI hype, competitive threat | "Not another tool to learn..." |
| Decision: Buy Rox | Thought: "Do I really need this?" |
Most enterprise software dies right here. The buyer bought it, but users never activate.
Rox can't afford this. Their entire strategy depends on sellers choosing to activate, not being forced to.
So how do you get a top seller (one who's already crushing quota) to adopt a new AI tool?