Showed this to the CEO.

I think he liked it :)

View on: https://sid-surf.vercel.app/

https://sid-surf.vercel.app/

I analyzed runsurf.co and identified 3 high-impact conversion improvements that could increase demo requests by 18-25% over 90 days.

Key Insight: Without traditional credibility signals (customer logos, VC backing), compete on different dimensions: problem expertise, transparency, and founder relationship.

Top 3 Priorities:

1. Lead with the problem, not the solution
2. Radical transparency about stage and trade-offs
3. Make founder accessibility the competitive moat

1. Lead with the problem, not the solution

Why this works: Leveraging founder pain with the product, and with the core target audience (SMBs)

2. Radical transparency about stage and trade-offs